Public website snapshot · 5 October 2026
The Upsy foundation
Assets and tokens extracted from the current public site. This is a working reference for the hiring case, rather than an official brand guideline.
Identity
Colors
Ink #1A2333
Primary buttons and brand mark
Ink 2 #33405A
Primary hover
Ink muted #AEB8C6
Muted custom ink token
Switch #007AFF
Controls and focus
Paper #F7F5F0
Available custom background token
Surface #F7F7F8
Homepage illustration surface
Typography
DM Sans · Current homepage headings and body
Your assistants. Your setup.
Fraunces · Loaded by the site; available display family
A way to work your way.
JetBrains Mono · Code and technical labels
Apps + context + methods + permissions
Controls
10px button corners, navy primary, neutral secondary, visible keyboard focus.